Adidas scrambling to sell $530 million in Yeezys, report says

USA News



Nearly two months after terminating its relationship with Kanye West, sportswear giant Adidas is trying to figure out how to sell $530 million worth of Yeezys, according to a report from the Financial Times.

The company announced it was parting ways with West, also known as Ye, on Oct. 25 citing the rapper’s antisemitic remarks and hate speech that got him suspended from social media platforms multiple times.

The London-Based newspaper reported that fears of heavy-reliance on Yeezy sneakers have circulated for years among employees.

Moving forward: Adidas will continue to sell Ye’s shoe designs without Yeezy name

Workplace allegations: Adidas launches investigation into Kanye West after report says he showed porn in the workplace

At the end of this year alone, Yeezys made up an estimated $1.8 billion in annual revenue for Adidas, or 7% of their totals, the Times said.





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