Fireball Cinnamon doesn’t actually contain whiskey, prompting lawsuit

USA News

Those 99-cent, mini bottles of Fireball Cinnamon don’t actually contain whiskey – and a class-action lawsuit filed earlier this month is accusing Fireball’s maker, Sazerac Company, Inc., of misleading consumers.

Unlike the original, whiskey-based Fireball Cinnamon Whisky, Fireball Cinnamon products “include malt-based and wine-based alcoholic beverages,” according to the Fireball’s website.

This means that Fireball Cinnamon, which is flavored to taste like whiskey without actually including the liquor, can be sold in a “wider variety” of stores – including establishments that are not permitted to sell liquor.

According to Fireball, Fireball Cinnamon is available in about 170,000 stores “that can only sell beer, malt beverages and wine products” across the U.S.

But the packaging of Fireball Cinnamon Whisky and Fireball Cinnamon make it hard for consumers to distinguish between the two, the lawsuit says.

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