Ticketmaster Apologizes to Taylor Swift Over Eras Tour Ticket Chaos

USA News


  • Ticketmaster apologized to Taylor Swift and her fans Friday on Twitter. 
  • Ticketmaster faced backlash after canceling the general ticket sales for Swift’s The Eras Tour. 
  • Swift, 32, called out Ticketmaster in an Instagram story and shared that the situation “pisses” her off. 

Ticketmaster formally apologized to Taylor Swift and her fans after a chaotic The Eras Tour ticket rollout. 

Ticketmaster, owned by Live Nation Entertainment, tweeted the apology Friday after an embattled week with Swifties. The company faced backlash after Swifties attempted to buy tickets to the singer’s upcoming Eras Tour presale, but encountered long lines and system crashes, followed by news that Ticketmaster canceled sales over “extraordinarily high demands.” 

“We want to apologize to Taylor and all of her fans – especially those who had a terrible experience trying to purchase tickets,” the tweet read. “We feel we owe it to everyone to share some information to help explain what happened.”

Ticketmaster shared a link with the tweet, which redirected to its official website and provided a statement. Variety reported that Ticketmaster’s statement was identical to one it shared and later deleted on Thursday. According to the outlet, Ticketmaster’s apologetic stance came after Swift lambasted the debacle on social media Friday.

Fans also called out the company’s lack of remorse in the previous statement. 

A version of Ticketmaster’s previous statement is still visible on Music Business Worldwide’s website. 

Ticketmaster statement regarding Taylor Swift The Eras Tour

A screenshot showing part of Ticketmaster’s statement.


Ticketmaster



Representatives for Swift did not immediately respond to Insider’s request for comment. 

Tickets for The Eras Tour went live on Tuesday for “Verified Fans,” referring to a group of people randomly selected by Ticketmaster who applied for a presale code. 

Ticketmaster’s statement Friday said that more than 3.5 million people applied for presale codes, making it the “largest registration in history,” and 2 million tickets were sold during the limited “Verified Fan” time, surpassing a record for single-day sales. 

The statement continued by pointing toward high demand, adding that the overwhelming response caused problems on the website. 

taylor swift reputation tour

Taylor Swift called out Ticketmaster on Friday.

Gareth Cattermole/TAS18/Getty Images for TAS



“It usually takes us about an hour to sell through a stadium show, but we slowed down some sales and pushed back others to stabilize the systems. The trade-off was longer wait times in queue for some fans,” the statement continued. 

However, Swifties were not impressed with the ticketing system and rallied behind Swift when she addressed the sales. 

“I’m not going to make excuses for anyone because we asked them, multiple times, if they could handle this kind of demand and we were assured they could,” Swift wrote in an Instagram story.

On Friday, The New York Times reported that The US Department of Justice is investigating Live Nation Entertainment over potential abuse of power in the music industry and antitrust concerns. According to the outlet, the investigation into Ticketmaster’s parent company began before The Eras Tour’s ticket sales.





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